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Salesforce Customer Data Platform (CDP) exam Dumps

Salesforce-CDP exam Format | Course Contents | Course Outline | exam Syllabus | exam Objectives

Exam Specification:

- exam Name: Salesforce Customer Data Platform (CDP)
- exam Code: Salesforce-CDP
- exam Duration: 90 minutes
- exam Format: Multiple-choice and multiple-select questions

Course Outline:

1. Introduction to Salesforce Customer Data Platform (CDP)
- Understanding the role and benefits of a Customer Data Platform
- Overview of Salesforce CDP and its key features
- Exploring use cases and business scenarios for CDP implementation

2. CDP Architecture and Data Model
- Understanding the architecture and components of Salesforce CDP
- Exploring the data model and data sources in CDP
- Designing and configuring data ingestion and transformation processes

3. Data Governance and Privacy in CDP
- Implementing data governance practices in CDP
- Ensuring data privacy and compliance with regulatory requirements
- Managing consent and preferences for customer data

4. Segmentation and Audience Management
- Creating and managing customer segments in CDP
- Defining target audiences and customer personas
- Personalizing customer experiences based on segmentation

5. Customer Journey Orchestration
- Designing and automating customer journeys in CDP
- Mapping customer touchpoints and interactions
- Implementing journey analytics and optimization

6. Data Analytics and Insights
- Analyzing customer data and generating insights
- Implementing data visualization and reporting capabilities
- Utilizing machine learning and AI for data analysis

7. Integration and Data Exchange
- Integrating CDP with other Salesforce products and third-party systems
- Implementing data synchronization and data exchange processes
- Designing and configuring API integrations for data flow

8. CDP Implementation and Deployment
- Planning and executing CDP implementation projects
- Managing data migration and data quality processes
- Ensuring system scalability and performance

Exam Objectives:

1. Understand the role and benefits of a Customer Data Platform.
2. Design and configure the architecture and data model in Salesforce CDP.
3. Implement data governance and ensure data privacy in CDP.
4. Create and manage customer segments for targeted marketing efforts.
5. Design and automate customer journeys in CDP.
6. Analyze customer data and generate insights using CDP.
7. Integrate CDP with other systems and implement data exchange processes.
8. Plan and execute CDP implementation projects.

Exam Syllabus:

The exam syllabus covers the following courses (but is not limited to):

- Introduction to Salesforce CDP
- CDP architecture and data model
- Data governance and privacy in CDP
- Segmentation and audience management
- Customer journey orchestration
- Data analytics and insights
- Integration and data exchange
- CDP implementation and deployment

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Salesforce Customer Data Platform (CDP)
https://killexams.com/pass4sure/exam-detail/Salesforce-CDP
Question: 51
Data from which object will be deleted when processing a Data Deletion or Right to be forgotten request
A. Individual and all related entities in data model
B. Individual, all related entities in data model and mapped data streams
C. Unified individual, all related entities in data model and mapped data streams
D. Unified individual and all related entities in data model
Answer: D
Question: 52
What is the process called of Cleaning, Deduplicating, Merging data into a single ID?
A. Data Unification
B. Data Mining
C. Data Cleansing
Answer: A
Question: 53
What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?
A. Profile API
B. Query API
C. Calculated Insights API (Doubt)
D. Metadata API
Answer: C
Question: 54
How long does it take for the suggested values to be visible after being enabled?
A. Up to 1 week
B. Up to 24 hours
C. Instantly
D. Up to 48 hours
Answer: B
Question: 55
In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage
during the Identity Resolution process?
A. Unified Lead Objects
B. Unified Contact Point Objects
C. Unified Order Objects
D. Unified Product Objects
Answer: B
Question: 56
Which CDP objects are available as tables via the Tableau connector to discover new
insights about customers?
A. Calculated insights
B. Data Model Objects
C. All Objects
D. Unified Profile
Answer: C
Question: 57
What is the first step to setup and configure a marketing cloud customer data platform instance?(1)
A. Connect to the Marketing Cloud Account CDP is provisioned in
B. Complete the Salesforce CDP provisioning process
C. Connect to the Salesforce CRM Org CDP is provisioned in
D. Enable Salesforce CDP Admin permission set to the Salesforce CRM Org
E. CDP Admin has already configured the Salesforce CRM connector and setup data
Answer: D
Question: 58
Which formula function should a Data Specialist use to create composite key if the primary key is not available in the
data stream?
A. COALESCE
B. UUID
C. CONCATE
D. SUBTITUTE
Answer: C
Question: 59
Which of the fields is non-editable during data ingestion?
A. Field label
B. Header label
C. Field API name
D. Data Type
Answer: B
Question: 60
What permission setting should an admin check if the custom CRM object is not accessible from CDP?
A. Create object permission enabled in CDP org
B. Read object permission enabled in Source CRM Org
C. Modify all object permission enabled in CDP org
D. View All object permission enabled in Source CRM org
Answer: D
Question: 61
How does an admin increase the consolidation rate for identity resolution?
A. Add more matching rules to broaden the search of matches
B. Change the ignore empty value option
C. Change all reconciliation rules to source sequence
D. Reduce the number of matching rules
Answer: A
Question: 62
In addition to the unified individual object, what other object does salesforce CDP automatically create and manage
during the identity resolution process?
A. Unified product catalog objects
B. Unified contact point objects
C. Unified order objects
D. Unified lead objects
Answer: B
Question: 63
What is the correct formula to display the value of the raw data column of “Revenue” plus a 5% margin?
A. SELECT([‘Revenue’] *1.05)
B. SELECT([‘revenue’] *1.05)
C. sourceField([‘Revenue’] *1.05)
D. sourceField([‘revenue’] *1.05)
Answer: C
Question: 64
Which of these is present in Identity Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above
Answer: D
Question: 65
What are 2 options to stop a segment from publishing?
A. Disable
B. Skip
C. Unpublish
D. Delete
Answer: D
Question: 66
Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which
Business Unit(s) will these automations be created?
A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
B. All Business Units (Bus) in the account used for sending
C. All selected business unit (Bus) during mapping
D. Top-level (ENT) business unit only
Answer: A
Question: 67
What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information
Model?
A. Membership
B. Party
C. Global Account
D. Individual
Answer: B
Question: 68
What are the two benefits of Calculate Insights compared to Segment criteria?
A. It creates simple logic on row-based operations
B. It creates reusable contents
C. Marketer friendly drag and drop interface
D. It performs complex queries on multiple objects
Answer: B,D
Question: 69
How can an administrator check segment publishing status?
A. Segments publish summary dashboard
B. Publish History related list in Activation Record
C. Segments publish history report
D. Publish History related list in Segment Record
Answer: B,D
Question: 70
What are the three available data related APIs in CDP?
A. Transactional API
B. Profile API
C. Unified Profile API
D. Data Query API
E. Calculated Insights API
Answer: B,D,E
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